First thing’s first: Get a brand. For example, my brand is the Little Political Italian Girl from Philly. This is my identifier and it works in my favor; people remember who I am which bodes well for the purchasing of my books.
Now, onto the nitty-gritty: I see a lot of unfitting behavior by authors (and other entrepreneurs); enough to warrant this post in the hopes that I may help a few of you navigate the minefield of selling your projects online.
As far as authors are concerned, many don’t get it: Our Novels are our offspring. We nurture them - we spend a lot of time researching and learning to get them just right. We sit with them all night long, losing sleep so that we may birth them just right so that they are ready to go out into the world and (hopefully) be enjoyed by others when we decide to share our soul.
Having said that, onto bad reviews: When you receive a bad review, don’t use Facebook or any other social media platform to complain about it. Leave it alone and don’t shout it to the world!
Also, you should be using Instagram, Twitter, Facebook Live, and even the dreaded Snapchat (see below under Entrepreneurs on how to maximize your Insta-posts). You can also use Goodreads as a way to give books away via contests, but I’ve since given up on those – the winners rarely post reviews or read your book.
You want to jettison the complaints of unmoved merchandise all together and simply post pictures and descriptions of the merchandise, explaining the value in buying it. There is no reason to let others onto the fact that no one is buying your goods. As mentioned, if no one is buying, it’s a turn off to potential buyers.